risk assessment

equipment/technology

This is a list of equipment and technology i will be using;

• Stills camera
• apple computer
• Photoshop
• indesign
• crops

circulation figures

Spin (Rate base 550,000; reported circulation 540,901)
Vibe (Rate base 850,000; reported circulation 836,611
Q - 103,017 (-21.6%)
Mojo - 100,507 (-5.4%)
Uncut - 87,069 (-4.3%)
Classic Rock - 70,188 (4.1%)
Kerrang! - 52,272 (-32.1%)
Metal Hammer - 50,269 (9.7%)
New Musical Express - 48,459 (-24.3%)
Rock Sound - 20,011 (-13.1%)
BBC Music Magazine - 45,144 (-4.2%)
Classic FM - The Magazine - 35,751 (-13.7%)
Gramophone - 34,628 (-5.9%)
RWD - 77,050 (131.6%)
mixmag - 30,159 (-15.8%)


The genre of my music appears in the spin,vibe and the RWD magazine, these magazines are popular as shown in the circulation figures. This also shows that the market is high for this genre of music which means there is room in the market for another magazine.

media theory

My magazines audience is for 16-25 year olds. My magazine is for the male audience but will also attract females. This will make more profit because both genders can read it. My magazine is would be seen as expensive if it was a weekly magazine but because it's a monthly magazine £3.50 is affordable. This will be affordable because people in that age range usually have jobs which means they will be able to buy my magazine. I think this will interest both sexes because the price, colours are design are created to do this.

Unique selling point for my magazine

i think my magazine will sell because it's going to have a dark background with bright coloured text on the front for example, orange, yellow, blue or red which will grab the readers attention because it stands out and it is eye catching. My magazine is going to be monthly at the price of only £3.50 which will be affordable because it's only once a month. The models i'll be using will be good looking men which will attract the female eye.

identified target audience questionnaire

I asked 10 people to answer my questionnaire and these are the answers they gave.


What is you age?

4 people are 16
4 people are 17
2 people are 18


Gender

6 males
4 females


What is your ethical background?

7 are white
3 are black african


What is your occupation?

10 people are students


Out of these genres which would you rather listen too?
r&b,hip-hop,dub-step,rap or other?

8 people prefer r&b
1 person prefers hip-hop
1 person prefers rap


Which artist do you prefer?
Trey Songz,Usher,Lil' Wayne, Chris Brown, Nicki Minaj or other?

1 person prefers Usher
2 people prefer Lil' Wayne
2 people prefer Chris Brown
1 person prefers Nicki Minaj
4 people prefer other


Do you buy music magazines?

1 person said yes
9 people said no

If so which magazine do you buy?
NME,Vibe,Q,Kerrang or other?

1 person said they buy NME

Do you buy other magazines?

6 people said yes
4 people said no

If so what type of magazines do you buy?

4 people said fashion
2 people said sport

ipc

I am using ipc to publish my magazine as i found there was more related to my magazine. I am doing a music magazine focussing on r&b, hip-hop and rap. The have produced the best magazines and the most popular and best selling magazines. For example, vibe. They are reasonably priced and sell well because they stand out and catch the audiences eye. My finished magazine will have a picture with direct address like theres because i know this is what sells.

download top 40

TOP 40 DOWNLOADS 1 - 40 This week Last week Artist Song Download 1 W Jessie J Ft Bob Price Tag 2 2 Bruno Mars Grenade 3 1 Kesha We R Who We R 4 3 Adele Rolling In The Deep 5 W Ludacris Tonight (im F*ckin You) 6 4 Diddy Dirty Money/Skylar Grey Coming Home 7 6 Jessie J Do It Like A Dude 8 10 Chris Brown Yeah 3x 9 17 Taio Cruz/Mccoy/Minogue Higher 10 5 Chase & Status Ft Liam Bailey Blind Faith 11 21 Pink F**kin' Perfect 12 7 Wretch 32 Ft L Traktor 13 13 Martin Solveig & Dragonette Hello 14 39 Tinie Tempah Ft Ellie Goulding Wonderman 15 9 Rihanna Ft Drake What's My Name 16 16 David Guetta Ft Rihanna Who's That Chick 17 12 Jls Eyes Wide Shut 18 8 Britney Spears Hold It Against Me 19 11 Katy B Ft Ms Dynamite Lights On 20 51 Rihanna S&m 21 W Dr Dre Ft Eminem & Skylar Grey I Need A Doctor 22 14 Tinchy Stryder/Melanie Fiona Let It Rain 23 15 Adele Make You Feel My Love 24 19 Bruno Mars Just The Way You Are (amazing) 25 22 Aggro Santos/Kimberley Walsh Like U Like 26 24 Rihanna Only Girl (in The World) 27 20 Black Eyed Peas The Time (dirty Bit) 28 18 Ellie Goulding Your Song 29 26 Nero Me And You 30 36 Noah & The Whale L.i.f.e.g.o.e.s.o.n. 31 25 Katy Perry Firework 32 43 Avril Lavigne What The Hell 33 35 Adele Someone Like You 34 27 Far East Movement/Cataracs/Dev Like A G6 35 34 Pink Raise Your Glass 36 32 Alexis Jordan Happiness 37 30 Cee Lo Green Forget You 38 23 Tinie Tempah Ft Kelly Rowland Invincible 39 29 Matt Cardle When We Collide 40 38 Pitbull Ft T-pain Hey Baby (drop It To The Floor)

The genre of my magazine appears in the download top 40 15 times. The genre of my magazine r'n'b rap and hip-hop.